Planners find insights when they research and demystify consumers. Miami Ad School Account Planning Bootcamp is one of the greatest classes in Brazil to learn how to be a logical, creative and a intuitive account planner.
To get the attention of the upcoming planners, we based the campaign on their greatest skill: finding insights. We developed eye-catching social media posts and graphic posters inside the school during classes, inspired by the brain sinapses when people came up with ideas.