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Salon magazine redesign

Contributed by Letters from Sweden on Aug 16th, 2018. Artwork published in
circa August 2018
.
    Salon magazine redesign 1
    Source: http://www.studiowyse.com License: All Rights Reserved.

    BLVD Agency have been working with Salon Communications Inc. on a number of brand growth initiatives this year. They asked Studio Wyse to collaborate on the redesign of Salon Magazine, the most trusted source for salon owners and stylists on the latest trends.

    Studio Wyse:

    As a primary display typeface, we used Eksell, by Letters from Sweden. It has these sharp, triangular serifs and extreme contrast between the thick and thin strokes. It’s an odd letter set, with some really strange characters but a perfect choice for a publication dedicated to tracking often polarizing hair and beauty trends. Eksell is supported by Ivar Text and Lab Grotesque, also by Letters from Sweden.

    Project lead: Scott Christie, BLVD Agency
    Template design: Studio Wyse, with support from Josiah Gordon

    Salon magazine redesign 2
    Source: http://www.studiowyse.com License: All Rights Reserved.
    Salon magazine redesign 3
    Source: http://www.studiowyse.com License: All Rights Reserved.
    Salon magazine redesign 4
    Source: http://www.studiowyse.com License: All Rights Reserved.
    Salon magazine redesign 5
    Source: http://www.studiowyse.com License: All Rights Reserved.
    Salon magazine redesign 6
    Source: http://www.studiowyse.com License: All Rights Reserved.
    Salon magazine redesign 7
    Source: http://www.studiowyse.com License: All Rights Reserved.

    Typefaces

    • Eksell Display
    • Ivar Text
    • Lab Grotesque

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