The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice.
Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify company values, understand future ambitions and explore how to position them as innovative thinkers and leaders in their field.
The resulting is a new identity with a logotype built from Atlas Typewriter and supported by Atlas Grotesk, as well as a pattern, a colour palette and a governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.