Payt
Contributed by Matthijs Sluiter
on Aug 20th, 2018. Artwork published in
circa 2017
.
Source: www.yuki.nl License: All Rights Reserved.
Payt — a service that provides automated debt management — has been a sponsor for football club FC Groningen since the company’s launch a few years ago. After sponsoring stadium chairs and dugouts, Payt has become the club’s principal sponsor since 2017.
Payt’s logo is set in Underware’s Auto, a humanist sans serif with italics in three styles, ranging from traditional to extravert. The tag line underneath Payt’s logo is set in the most quiet italic style, Italic 1.
Source: www.ad.nl License: All Rights Reserved.
Source: www.goal.com License: All Rights Reserved.
Source: www.fcgroningen.nl License: All Rights Reserved.
Note that the all around the upper edge of the stadium, the Payt logo is combined with tag lines (together behind the pride of the North, and We are Groningen) that seem to be set in Auto as well.
