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Bradley: His Book, Vol. 1, No. 1

Contributed by Stephen Coles on Sep 2nd, 2018. Artwork published in
May 1896
.
    Prospectus for Bradley: His Book, ca. 1896.
    Source: http://exhibits.lib.udel.edu Image: Gordon A. Pfeiffer collection of Will Bradley material, Special Collections, University of Delaware Library, Newark, Delaware. License: All Rights Reserved.

    Prospectus for Bradley: His Book, ca. 1896.

    In January 1896, Will Bradley formed the small Wayside Press in Springfield, Massachusetts. One of his most ambitious projects was the publication of Bradley: His Book. In the prospectus, Bradley describes it as: “a little magazine of interesting reading, interspersed with various bits of art, and privately printed at the Wayside Press[,] Springfield, Mass.”

    When Will Bradley began to seek out new clients after relocating to Springfield, Massachusetts, he discovered an abundance of paper mills. Bradley used the Mittineague Paper Company’s Strathmore Deckle-Edge Book Paper in the first issue of Bradley: His Book, along with the products of two other paper companies that had commissioned advertisements for the issue. Mittineague was the first client of the Wayside Press in 1895 and continued the relationship even after merging with the Woronoco Paper Company and reincorporating as the Strathmore Paper Company in 1911. The company’s sample books often featured reprints of Bradley designs. — Alexander Johnston and Jaime Margalotti

    Prospectus for Bradley: His Book, ca. 1896.
    Source: http://exhibits.lib.udel.edu Image: Gordon A. Pfeiffer collection of Will Bradley material, Special Collections, University of Delaware Library, Newark, Delaware. License: All Rights Reserved.

    Cover for Bradley: His Book, Vol. 1, No. 1.

    Prospectus for Bradley: His Book, ca. 1896.
    Source: http://exhibits.lib.udel.edu Image: Gordon A. Pfeiffer collection of Will Bradley material, Special Collections, University of Delaware Library, Newark, Delaware. License: All Rights Reserved.

    “A New Era in Fine Printing” ad for Mittineague Paper Company

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