Soft art fair
Soft is a “collective event for makers, crafters, and artists”, organised by Chingkeetea. Its first issue took place in August 2018 in Cagayan de Oro, Philippines, and featured many local visual artists and musicians for two days of shopping, concerts and the launch of a new local fanzine, Indigo.
Taking care of the identity and branding, local studio Uncurated went for a “straightforward yet flexible” solution, using Bonjour Monde’s open-source Syne family, in most of its styles. Accompanying the logotype, with its custom softened t, are a few simple animated rounded shapes, a very calm colour palette and occasional rasterised pictures of the guest artists.
