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Brewgooder Clean Water Lager

Contributed by Gareth Hague on Oct 5th, 2018. Artwork published in .
    Brewgooder Clean Water Lager 1
    Source: https://www.brewgooder.com License: All Rights Reserved.

    Brewgooder

    In early 2016 we set out on a simple mission – to provide clean water for 1,000,000 people through the power of craft beer by donating 100% of our profits to clean water charities.

    For a campaign advertising their Clean Water Lager, Brewgooder sprayed graffiti using a stencilled version of Elephant Black on the walls and pavements of Glasgow and Edinburgh. However, they sprayed with water, not paint.

    The Brewgooder Global Gathering was a collaborative campaign to work with hundreds of brewers over the World Water Day weekend of 20–22nd March 2020. Brewgooder asked brewers ‘to represent their States, cities and neighbourhoods, brew a unique beer, launch it all together on 20 March 2020 and raise £500 or more each for Brewgooder Foundation rehabilitation and construction projects across Malawi that we hope will empower the lives of 100,000 people in 2020/21.’

    Alias Elephant is used for headline type. See also Elephant in use for Brewgooder One on Us campaign.

    Brewgooder Clean Water Lager 2
    Source: https://www.brewgooder.com License: All Rights Reserved.
    Brewgooder Clean Water Lager 3
    Source: https://www.brewgooder.com License: All Rights Reserved.
    Water-sprayed graffiti, revealing the clean surface of the wall
    Source: https://www.instagram.com License: All Rights Reserved.

    Water-sprayed graffiti, revealing the clean surface of the wall

    Water-sprayed graffiti
    Source: https://www.facebook.com License: All Rights Reserved.

    Water-sprayed graffiti

    Water-sprayed pavement graffiti
    Source: https://www.facebook.com License: All Rights Reserved.

    Water-sprayed pavement graffiti

    The water-spraying in operation
    Source: https://twitter.com License: All Rights Reserved.

    The water-spraying in operation

    Brewgooder Clean Water Lager 8
    Source: https://www.brewgooder.com License: All Rights Reserved.
    Brewgooder Clean Water Lager 9
    Source: https://www.brewgooder.com License: All Rights Reserved.
    Examples of beers produced for the Brewgooder Global Gathering, using Elephant for headline type
    License: All Rights Reserved.

    Examples of beers produced for the Brewgooder Global Gathering, using Elephant for headline type

    Examples of collaborations between Brewgooder and independent breweries, using Elephant for headline type
    License: All Rights Reserved.

    Examples of collaborations between Brewgooder and independent breweries, using Elephant for headline type

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    • Elephant (Alias)

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