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Sweden – The face of a nation

Contributed by So Type on Nov 17th, 2018. Artwork published in .
    Sweden – The face of a nation 1
    Source: https://soderhavet.com Söderhavet. License: All Rights Reserved.

    Design which reflects the heart and soul of a country is essential when branding an entire nation. We approached this challenge with simplicity and accuracy, using sustainability as a driving force.

    A cohesive, strategic yet practical brand identity program was created for the Council for the Promotion of Sweden (Ministry for Foreign Affairs, Visit Sweden, Business Sweden and the Swedish Institute). This is a brand identity that needs to unify the organizations as well as clearly represent each individual institution when communicating Sweden abroad.

    The identity includes a custom typeface named Sweden Sans. It comes in 4 styles; Light, Regular, Bold, and the Arabic version. Old road signs, monospaced fonts, classic sans serifs and Scandinavian design influenced and inspired us in the design process.

    Design by Söderhavet.

    Sweden – The face of a nation 2
    Source: https://soderhavet.com Söderhavet. License: All Rights Reserved.
    Sweden – The face of a nation 3
    Source: https://soderhavet.com Söderhavet. License: All Rights Reserved.
    Sweden – The face of a nation 4
    Source: https://soderhavet.com Söderhavet. License: All Rights Reserved.
    Visit Sweden is a website with travel info.
    Source: https://visitsweden.com License: All Rights Reserved.

    Visit Sweden is a website with travel info.

    Visit Sweden is a website with travel info.
    Source: https://sweden.se License: All Rights Reserved.

    Sweden.se is the official site of Sweden.

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    • Sweden Sans

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