Brand identity for Filmstaden (formerly known as SF Bio), Sweden’s biggest cinema chain, featuring a custom typeface family in 3 weights named Filmstaden Sans and a layered display version.
An experience designed to evoke big emotions demands a lot from the identity of those delivering that experience. A lot of thought, craft and ingenuity is required. Independent of communication channels, components such an identity has to be scalable and flexible.
By close collaboration with the client, the details and conceptual thought have led the way to the end result. And the result works for all touch points as it creates clarity, consistence, emotion and recognition.