The design and branding for Saltygirl Jewelry is shaped by the rich colors, textures, and vibrant nature of the Hawaiian landscape where the company is based. We were inspired by Amber’s love of the ocean and the environment where she creates. The design system and logo are reminiscent of exotic ocean animals, treasures washed up on black sand beaches, and tropical plants found in the artist’s rainforest location.
The rugged and natural Hadriano is paired with the subtle swashes of Štorm’s Baskerville Original Italic.