This refresh in 2000 was the first update of the AIGA identity since Paul Rand’s original logo circa 1980. Bart Crosby did not alter the Vendôme-inspired wordmark itself, but added a square box background, which could be filled with imagery.
Crosby Associates was engaged to strengthen the visual presentation of the organization; enhance its logo; develop identity guidelines that would foster greater visual consistency among its 68 chapters; and assure that brand reputation was protected when designers independently created its print and electronic communications.
About five years later, the organization added a new tagline set in Filosofia.
The organization’s role and breadth of membership was further clarified by changing its public name from “The American Institute of Graphic Arts” to “The Professional Association for Design.”
Interstate was used for other print materials, and the subsequent website redesign (see last image).