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Através da Iris

Contributed by Rodrigo Saiani on Oct 17th, 2018. Artwork published in
circa October 2018
.
    Através da Iris 1
    Teto Cultura/Através da Iris, a Peça. License: All Rights Reserved.

    Friends were sending me images asking if the typeface for “Iris” in these posters was our own Tenez. I was happy to see that yes, it was. It is rewarding to see it in use for this project, a play about Iris Apfel, played by the super talented Brazilian actress Nathalia Timberg. Slowly but surely, the images started popping in every part of town, from posters and flyers to large billboards.

    I’m positive, once again, that the peculiar R was the one thing that led the choice towards Tenez. The relation of high-contrast serifs to fashion probably helped too. The set word becomes a logotype, easily recognizable in different contexts, something that relates quite well with Iris herself, nicely reduced to a minimalist illustration in some of the play’s communication materials.

    For the rest of the information Museo Sans is used – mostly in all caps – in counterpoint to Tenez’s quirkiness, with some quirkiness of its own, like in the calligraphy-inspired number 8 to name one. On the other hand, it is a well known, perhaps even ‘default’ go-to sans that has good legibility.

    It does not hurt to see Tenez associated to a fashion icon such as Iris Apfel.

    Através da Iris 2
    Teto Cultura/Através da Iris, a Peça. License: All Rights Reserved.
    Através da Iris 3
    Teto Cultura/Através da Iris, a Peça. License: All Rights Reserved.
    Através da Iris 4
    Teto Cultura/Através da Iris, a Peça. License: All Rights Reserved.
    Através da Iris 5
    Teto Cultura/Através da Iris, a Peça. License: All Rights Reserved.
    Através da Iris 6
    Teto Cultura/Através da Iris, a Peça. License: All Rights Reserved.

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    • Museo Sans

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