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Nike Basketball NBA finals 2017 campaign

Contributed by Balder D. Dysthe on Oct 21st, 2018. Artwork published in .
    Nike Basketball NBA finals 2017 campaign 1
    Source: https://the-brandidentity.com License: All Rights Reserved.

    Powerful typographic campaign for Nike Basketball designed by Berlin based studios Hort and Tim+Tim.

    Rhymes was built on the proportions of the original undigitized Times New Roman (Monotype, series 327, 48p) template. Specific drawings of several letters and its details come from another derivation, Times Books.

    The font has a broad range of 8 weights (674 glyphs per each weight), which are especially in light styles revealing the unrecognized potential of the original Times. Rhymes is less utilitarian and robust, more display and delicate. Rather than a redesign, it is a continuation, a rhyme. — Jakub Samek

    See also the Evolution project page at UMPRUM.

    Nike Basketball NBA finals 2017 campaign 2
    Source: https://the-brandidentity.com License: All Rights Reserved.
    Nike Basketball NBA finals 2017 campaign 3
    Source: https://the-brandidentity.com License: All Rights Reserved.
    Nike Basketball NBA finals 2017 campaign 4
    Source: https://the-brandidentity.com License: All Rights Reserved.
    Nike Basketball NBA finals 2017 campaign 5
    Source: https://the-brandidentity.com License: All Rights Reserved.
    Nike Basketball NBA finals 2017 campaign 6
    Source: https://the-brandidentity.com License: All Rights Reserved.
    Nike Basketball NBA finals 2017 campaign 7
    Source: https://the-brandidentity.com License: All Rights Reserved.

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