Bloomberg Businessweek, Nov. 5–11, 2012
Richard Turley just comes out and says it.
4 Comments on “Bloomberg Businessweek, Nov. 5–11, 2012”
Graphic design built around the idea of “If i say this loud enough it will be true”
This cover should have been released 50 years ago. It’s too little too late.
@Josh, I think the vast majority of climate scientists might know a bit more about the subject than you, apologise if you are a climate scientist.
I think the type fits the message well.
I can simplify the comments pertaining to the spacing between the words “IT’S” and “GLOBAL”:
The letters “S” and “G” have opposing curves at their tops and bases which adds negative spacing between them. Also, it’s more likely that the brain would perceive an apostrophe “S” and not apostrophe “SG”). And clearly, the design requires tight word spacing.
I don’t believe B.B. created this tightly packed, all-black-text-on-red cover simply to stand out on the news rack. I’m sure it does, but I believe it was done in order for the entire cover to be read as a single (political) statement which says: “Bloomberg Businessweek adamantly believes that global warming is a menacing reality”.
It being election time and all.
@Drew, Ironically 50 years ago we were worried about global cooling. I understand what you mean though and I agree hah.
Love the design of this though. You can’t deny that it gets the point across imediately. Their tumblr is worth checking out.