Brand Launch for Copa, a research company. A new venture from the guys who started Copasetic Research. They needed a new brand identity – optimised for digital, arresting and different, but not alienatingly so. Adapted for responsive designs, the bright new colour palette works seamlessly across all devices. One important requirement for the website was readability — Copa write a lot of articles and want this to be the most comfortable reading experience for their users. Part of the design research involved extensive typographic investigation into the most appropriate font family and they were delighted to use Klim Type’s Calibre typeface.