A promotional idea for the illiteracy help Alfa-Telefon, which is Germany’s leading organisation fighting illiteracy. To win new sponsors, Alfa-Telefon confronted book lovers with books that couldn’t be opened because they have spines on both sides. This “Unbook” shows how written content remains closed for every illiterate.
Creative Direction: Michael Schmidt
Copy: Felix Heine Consulting Christina Ritzenhoff, Michaela Zischek
Production: Franziska Ibe
Bookbinder: Ralf Fischer, buks! GmbH, Berlin