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Die ganze Welt ist unser Feld

Contributed by Florian Hardwig on Oct 18th, 2018. Artwork published in .
    Die ganze Welt ist unser Feld
    Source: https://www.ebay.de Fach Edition Frankfurt. Photo: cicero12punkt (edited). License: All Rights Reserved.

    Released in 1900, Eckmann was a huge and instant commercial hit. T. Schalcher named it “the first German advertising type” in an article from 1929. It’s hence a spot-on choice for the cover of this book about advertising art from around 1900.

    Die ganze Welt ist unser Feld. Reclame-Kunst um 1900 der Ausrüster für das Graphische Gewerbe. / The whole World is our Field of Activity. Advertisements for Ourselves: The Printing Equipment Manufacturer at the Turn of the 19th Century. Edited by Wolfgang Fach with the assistance of Siegbert Holderried and contributions by Olaf Leu and Tilmann Buddensieg. Fach Edition, 1985.

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