Abecedarium is an event organised by Alexandra Midal, which consists of a series of talks – one to each letter of the alphabet – related to a given subject. The “Esperanto” edition took place in Istanbul at Salt Beyoglu, and focused on the power of images and on the possibility of new languages for designers and visual artists to express new visions.
The poster for the event was a “Trajan’s column meets John Carpenter’s 1988 movie They Live”. To achieve this, the poster worked with the possibilities of augmented reality to reveal its hidden iconic images and movies, alluding to the power of mind control most images hold. (Instructions: download the Roar AR app on your phone, scan the poster and watch it unfold)