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Parker Brothers Ouija packaging (1972 edition)

Contributed by Stephen Coles on Oct 25th, 2018. Artwork published in .
    Parker Brothers Ouija packaging (1972 edition) 1
    Source: http://rover.ebay.com Image: bmw3porsche on eBay. License: All Rights Reserved.

    The classic Parker Brothers Ouija board is only one of hundreds of “talking boards” produced since the late 1800s, but it is the version most familiar to today’s Americans. The board uses lettering (not type), referencing the handtooled Antique Tuscan styles from some of William Fuld’s original boards of the 1930s and ’40s.

    So there is no example of a font in use on this iconic board, but the packaging of these games often used type, and went through many variations over the years. This 1972 edition captures the otherworldly (or “exotic”) spirit of Dante (Lettergraphics), with its slab top and flared bottom.

    Parker Brothers Ouija packaging (1972 edition) 2
    Source: http://rover.ebay.com Image: bmw3porsche on eBay. License: All Rights Reserved.
    Parker Brothers Ouija packaging (1972 edition) 3
    Image: bmw3porsche on eBay. License: All Rights Reserved.
    Parker Brothers Ouija packaging (1972 edition) 4
    Image: bmw3porsche on eBay. License: All Rights Reserved.

    Typefaces

    • Dante (Lettergraphics)
    • Optima

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    1 Comment on “Parker Brothers Ouija packaging (1972 edition)”

    1. Oct 26th, 2018  12:19 pm

      The handtooled Tuscan on the board provided the inspiration for Harold Lohner’s digital font Captain Howdy (1999–2007). He also made another Ouija board-inspired font, the stenciled Slideshow (2000).

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