El Mosca (“the fly” in Spanish) is a transport and logistics company boasting over 1,000 vehicles. After a generational shift, the need to transmit the true magnitude of the brand is considered, rather than appearing to be limited to a simple truck company. Based on the concept of size and proportions, due to relation between flies and humans, the identity shows a giant hand moving goods all across the applications.
This corporate identity project was awarded in the Laus awards 2018.