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Dartmouth College identity system

Contributed by XYZ Type on Nov 15th, 2018. Artwork published in .
    A booklet announcing the new identity
    Source: https://communications.dartmouth.edu Dartmouth College. License: All Rights Reserved.

    A booklet announcing the new identity

    Dartmouth College’s updated identity system by Original Champions of Design centers around two typefaces, Dartmouth Ruzicka (an exclusive customized version of Study) and National 2. Study has a historical link to the university, who published Rudolph Ruzicka’s 1968 book Studies in Type Design, the inspiration for the typeface.

    Excerpts from Dartmouth’s visual identity guidelines by OCD:

    Originally designed by Rudolph Ruzicka, Dartmouth Ruzicka is a typeface that speaks to the legacy and history of Dartmouth. Type designer Jesse Ragan picked up where Ruzicka left off to modernize Ruzicka’s typeface and bring it into the 21st century. Using Dartmouth Ruzicka as the main typeface for communication materials highlights the cultured, scholarly side of the College.

    National 2 is a deceptively simple sans-serif with subtle details that give it a distinctive, but not distracting, personality. While National 2 travels through and touches on a lot of historical material, it is designed to thrive in our contemporary typographic climate. Using National 2 as the main typeface on communication materials plays up the strong, bold spirit of the Dartmouth brand.

    Different combinations of the typefaces evoke different facets of Dartmouth’s personality. Dartmouth Ruzicka communicates the legacy and prestige of the college while National 2 has a clean, modern presence. No matter which combination of typefaces you choose, always use contrasting weights and sizes to create a hierarchy of information.

    The all-caps “Dartmouth” logotype is based on other lettering by Ruzicka, which is not available as a typeface.

    A booklet announcing the new identity
    Source: https://www.instagram.com Dartmouth College. License: All Rights Reserved.

    “Dartmouth Life,” an alumni publication

    A booklet announcing the new identity
    Source: https://communications.dartmouth.edu Dartmouth College. License: All Rights Reserved.

    A spread from “Telling Our Story”

    A booklet announcing the new identity
    Source: https://communications.dartmouth.edu The Original Champions of Design. License: All Rights Reserved.

    Sample uses from Dartmouth Visual Identity Guidelines

    A booklet announcing the new identity
    Source: http://originalchampionsofdesign.com The Original Champions of Design. License: All Rights Reserved.

    Guidelines for departmental lockups

    A booklet announcing the new identity
    Source: https://communications.dartmouth.edu The Original Champions of Design. License: All Rights Reserved.

    “Typography Styling” from Dartmouth Visual Identity Guidelines

    Typefaces

    • Study
    • National (Klim)

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    2 Comments on “Dartmouth College identity system”

    1. Thiago says:
      Nov 15th, 2018  11:24 pm

      nearly ltypi

    2. Dec 19th, 2018  9:25 am

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