Lyft Staycation campaign

Contributed by XYZ Type on Sep 24th, 2019. Artwork published in

July 2018

.

Lyft Staycation campaign 1 — Source: musebycl.io Illustrated lettering by Mike Perry. License: All Rights Reserved.

Lyft’s summer 2018 NYC-centric campaign by Wieden+Kennedy evokes classic postcard designs, encouraging locals to take a staycation. Illustration-filled custom lettering (by Steven Harrington, Mike Perry, and Andrew Rae) takes center stage, with Verlag and Cortado in supporting roles.

Lyft Staycation campaign 2 — Source: musebycl.io License: All Rights Reserved.

Lyft Staycation campaign 3 — Source: musebycl.io Illustrated lettering by Andrew Rae. License: All Rights Reserved.

Lyft Staycation campaign 4 — License: All Rights Reserved.

Lyft Staycation campaign 5 — Source: musebycl.io Illustrated lettering by Steven Harrington. License: All Rights Reserved.

Lyft Staycation campaign 6 — Source: musebycl.io License: All Rights Reserved.

Lyft Staycation campaign 7 — License: All Rights Reserved.

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