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Lyft Staycation campaign

Contributed by XYZ Type on Sep 24th, 2019. Artwork published in
July 2018
.
Lyft Staycation campaign 1
Source: musebycl.io Illustrated lettering by Mike Perry. License: All Rights Reserved.

Lyft’s summer 2018 NYC-centric campaign by Wieden+Kennedy evokes classic postcard designs, encouraging locals to take a staycation. Illustration-filled custom lettering (by Steven Harrington, Mike Perry, and Andrew Rae) takes center stage, with Verlag and Cortado in supporting roles.

Lyft Staycation campaign 2
Source: musebycl.io License: All Rights Reserved.
Lyft Staycation campaign 3
Source: musebycl.io Illustrated lettering by Andrew Rae. License: All Rights Reserved.
Lyft Staycation campaign 4
License: All Rights Reserved.
Lyft Staycation campaign 5
Source: musebycl.io Illustrated lettering by Steven Harrington. License: All Rights Reserved.

Lyft Staycation campaign 6
Source: musebycl.io License: All Rights Reserved.
Lyft Staycation campaign 7
License: All Rights Reserved.

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