This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
The entire book is set in Relevant Thin, Normal and Black.
Jens Müller, R. Roger Remington
Hardcover, 24.6×37.2 cm, 432 pages
Multilingual Edition: English, French, German