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Young Survival Coalition

Contributed by Darden Studio on Nov 16th, 2018. Artwork published in .
    Young Survival Coalition 1
    Source: https://www.youngsurvival.org License: All Rights Reserved.

    Corundum Text is one of the typefaces selected for the visual identity of Young Survival Coalition. The serif typeface by Darden Studio—a contemporary take on Fournier—appears in the logo lockup for the motto “Young women facing breast cancer together.”

    Corundum Text also serves for body copy in annual reports and promotional materials, where it’s used in several of its eight styles, including the undulous italics. The Neoclassical text face usually is contrasted with static grotesks like FF DIN or Knockout.

    The brand identity was conceived by Ologie.

    Detail from an annual report, featuring Corundum Text Book and Book Italic.
    Source: https://www.youngsurvival.org License: All Rights Reserved.

    Detail from an annual report, featuring Corundum Text Book and Book Italic.

    Detail from a list of funders. Corundum Text is paired with headings in pink FF DIN.
    Source: https://www.youngsurvival.org License: All Rights Reserved.

    Detail from a list of funders. Corundum Text is paired with headings in pink FF DIN.

    Logo for YSC’s Research Think Tank.
    Source: https://www.youngsurvival.org License: All Rights Reserved.

    Logo for YSC’s Research Think Tank.

    Tightly spaced Corundum Text in use as display typeface for a series of social media posters.
    Source: https://www.instagram.com License: All Rights Reserved.

    Tightly spaced Corundum Text in use as display typeface for a series of social media posters.

    Young Survival Coalition 6
    Source: https://www.instagram.com License: All Rights Reserved.

    Typefaces

    • Corundum Text
    • FF DIN
    • Knockout

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