Mama Market ads

Virtual magazine covers for Mama Market, a mushroom-based hotpot cuisine. It’s best known for its hot flavor, due to the generous use of chilis from Tsuchuan, China. I used fluorescent green to convey the feeling of spiciness, and a thunderbolt as a reference to the shape of Rattan. The images are used as posters on Instagram, Wechat, Weibo and many other social media channels.

The theme of the seven magazines are:
1. Choose Zanthoxylum schinifolium
2. From the sky with love
3. Fly to the moon with mushrooms
4. More than meet the tongue
5. 闪电大活跃 假装介绍日本麻辣烫
6. Nerve winter endless summer
7. Money can’t buy me mushrooms