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Endless Possibilities

Contributed by Florian Hardwig on Dec 8th, 2012. Artwork published in .
    Endless Possibilities 1
    License: All Rights Reserved.

    Commissioned by Arjowiggins Creative Papers, London-based Blast Design developed a

    worldwide campaign to promote the Conqueror paper range to designers, changing brand perceptions, stimulating creative use and developing sales.

    The campaign centred around a 256 page book containing a free resource of 300 royalty-free illustrations. The illustrations, combined with the vast Conqueror range, provide “Endless Possibilities” to the designer. The book itself demonstrates a creative use of Conqueror and re-introduces the paper to the audience in a new context. A supporting website acts as a portal for designers to view and download the illustrations. A viral email campaign was created to generate awareness and ensured the campaign reached a global audience.

    blast.co.uk

    Endless Possibilities 2
    License: All Rights Reserved.
    Endless Possibilities 3
    License: All Rights Reserved.
    Endless Possibilities 4
    License: All Rights Reserved.
    Endless Possibilities 5
    License: All Rights Reserved.
    Endless Possibilities 6
    License: All Rights Reserved.

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    • Bryant

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