Where the tracks meet, where old meets new, where history meets opportunity, and where urban meets the outdoors, lies Junction House. Find your home here.
Junction House explores the rich history of the Junction neighbourhood, drawing inspiration from the art, fashion, and liveliness that knits the community together. A wealth of transit options combined with a diverse range of retail shops, restaurants, galleries, and cafés create a dynamic and vibrant neighbourhood for residents of the Junction.
The creative strategy and brand identity for Junction House was created by Vanderbrand. The team delivered a cross-platform marketing campaign that highlights the work of Toronto’s award-winning architectural studio, superkül.
A refined, modern grotesk typeface was the ideal choice as it allowed Vanderbrand to create a vision that was dynamic, yet unobtrusive. Implementing a minimal black and white graphic language was a strategic choice for its timeless and refined quality. To capture the vibrancy and growth of the community, Yves Klein Blue was used in the marketing materials to highlight the transformative nature of this project in the eyes of future residents.
The logotype is intentionally contemporary, yet confident, which allows for more modern applications of the brand. Additionally, animated assets were incorporated into the marketing campaign to increase engagement and excitement from the public. —Vanderbrand