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England Rugby (RFU) brand

Contributed by Lewis McGuffie on Dec 16th, 2018. Artwork published in
circa October 2018
.
    England Rugby (RFU) brand 1
    Source: https://www.onwards.co.uk License: All Rights Reserved.

    With a World Cup on the horizon in 2019, England Rugby recruited Onwards to modernise their brand to appeal to new audiences. They helped them define their brand positioning and bring to life with a new flexible visual identity system based on diversity in the sport of rugby.

    The new brand-look uses a full range of weights and widths from Tusker Grotesk (2017).

    England Rugby (RFU) brand 2
    Source: https://www.onwards.co.uk License: All Rights Reserved.
    England Rugby (RFU) brand 3
    Source: https://www.onwards.co.uk License: All Rights Reserved.
    England Rugby (RFU) brand 4
    Source: https://www.onwards.co.uk License: All Rights Reserved.
    England Rugby (RFU) brand 5
    Source: https://www.onwards.co.uk License: All Rights Reserved.
    England Rugby (RFU) brand 6
    Source: https://www.onwards.co.uk License: All Rights Reserved.
    The logo itself predates the new brand. It uses .
    Source: https://www.comicrelief.com License: All Rights Reserved.

    The logo itself predates the new brand. It uses Archer.

    Typefaces

    • Tusker Grotesk
    • Archer

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