Outline is a six lot freehold property development opportunity from Fearon Hay Architects located on Kings Road on the border of Mount Eden and Mount Roskill in a culturally and historically rich neighbourhood in Auckland. Each lot is 95m² with the capacity to build four levels and include a roof living space totalling 300m² of floor area. Studio South worked with Fearon Hay Architects to develop a visual identity for Outline.
Given the absence of architecture, the positioning focuses on the unlimited potential of each lot, with a language that speaks to families and those individuals and couples looking for modern and adaptable living and working spaces. This is achieved through a distinct series of illustrations and a simple graphic gesture supported by Neue Haas Grotesk that runs across and connects website and brochure design.
The Outline project, while focusing on selling the lot and planning permissions, also seeks to facilitate, or at least ease, the way to design and build through connections to partners. Read more about this project on BP&O.