An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Jia! The Food of Swatow and the Teochew Diaspora – Diana Danxia Zheng

Contributed by XYZ Type on Jan 3rd, 2019. Artwork published in .
    Jia! The Food of Swatow and the Teochew Diaspora – Diana Danxia Zheng 1
    Source: https://www.jiacookbook.com License: All Rights Reserved.

    Jia! (“Eat!”) is a book about the food, culture, and people of Swatow, Teochew, and the Teoswa diaspora.

    Teoswa is the local pronunciation of Chaoshan (潮汕), the region in China’s eastern Guangdong Province comprising the cities of Teochew (Chaozhou), Swatow (Shantou), and Gigyong (Jieyang). It’s the ancestral homeland of about 25 million gaginang — that’s Teoswa for “our people.” It’s estimated that half of all Teoswa live outside of China. — Jia Cookbook website

    An essay by the author about (and with photographs of) Teoswa cuisine can be found here.

    The cover combines Cortado and Acier Solid, with corresponding transliterations in Ro Shino and Source Han Sans. The interior body text is set in Tisa, Tisa Sans, and PingFang. According to author/designer Diana Zheng, the use of Cortado for headlines throughout the book was partly inspired by Chinese-American cookbook design of the 1950s–60s.

    Jia! The Food of Swatow and the Teochew Diaspora – Diana Danxia Zheng 2
    Source: https://www.jiacookbook.com License: All Rights Reserved.
    Interior spread
    Source: https://www.jiacookbook.com License: All Rights Reserved.

    Interior spread

    Interior spread
    Source: https://www.jiacookbook.com License: All Rights Reserved.

    Interior spread

    Section opener spread
    Source: https://www.jiacookbook.com License: All Rights Reserved.

    Section opener spread

    Interior spread
    Source: https://www.jiacookbook.com License: All Rights Reserved.

    Interior spread

    Typefaces

    • Cortado
    • Acier
    • Ro Shino
    • Source Han Sans
    • FF Tisa
    • FF Tisa Sans
    • PingFang

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment