“I ♥ NY Catskills” New York State tourism posters (1970s–90s)
For summer 1985. Copies of this poster are available from Milton Glaser’s website.
There were many iterations of Milton Glaser’s cat and Catskills posters which were produced for the New York Board of Tourism. Dates on these posters go all the way back from the late 1970s to the mid-90s. All use Glaser’s own Kitchen, a typeface originally produced for the World Trade Center’s cafeteria called “The Big Kitchen.” Some designs use New York State Department of Commerce’s famous “I ♥ NY” logo (also created by Glaser) which features ITC American Typewriter. Some posters simply featured “I Love New York” or “I Love NY” spelled out.
For the Catskills’s Fireworks, Fairs & Festivals in the summer of 1994. The logo in Kitchen here is paired with Century Oldstyle.
For the Catskills’s Winter Festival in 1981/1982. The typeface chosen for this poster as well as the one shown below is ITC Bookman.
This may have actually been the first in the series. Milton Glaser donated this print to Cooper Hewitt's collection in 1979. [source]
1 Comment on ““I ♥ NY Catskills” New York State tourism posters (1970s–90s)”
These posters are amazing—thanks for posting them!