There were many iterations of Milton Glaser’s cat and Catskills posters which were produced for the New York Board of Tourism. Dates on these posters go all the way back from the late 1970s to the mid-90s. All use Glaser’s own Kitchen, a typeface originally produced for the World Trade Center’s cafeteria called “The Big Kitchen.” Some designs use New York State Department of Commerce’s famous “I ♥ NY” logo (also created by Glaser) which features ITC American Typewriter. Some posters simply featured “I Love New York” or “I Love NY” spelled out.
1 Comment on ““I ♥ NY Catskills” New York State tourism posters (1970s–90s)”
These posters are amazing—thanks for posting them!