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Student Mobilization Committee to End the War in Vietnam flyers and posters

Contributed by Garrison Martin on Mar 24th, 2019. Artwork published in
circa 1967
.
    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: https://www.ebay.com Photo: sturmgeo. License: All Rights Reserved.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.

    The Student Mobilization Committee was formed in 1966 “to coordinate opposition to U.S. involvement in the war in Vietnam among college and high school students.” Originally named The Vietnam Day Committee the SMC organized protests on campuses and in cities in addition to being one of the first groups that included civilians and soldiers alike. Based on a letter from 1969, the SMC had centers in 15 cities around the country but began to disband, like many anti-Vietnam groups in the early 1970s (1973) in conjunction with the U.S. beginning to withdrawing troops from Vietnam. [Brown University]

    This selection of posters, flyers, leaflets and other ephemera shows that the cross-country group didn’t use a coordinated visual identity with recurring graphic elements. Made by anonymous designers with varying degrees of skill and experience, the unifying feature is the DIY quality. We see a mix of different techniques including typewritten text and rub-down type, photography (incl. cutouts), woodcuts and more, brought together in paste ups for reproduction. The smorgasbord of fonts provides a good sample of the typographic choices that were available in the late 1960s and early 1970s, with many standards and a few less commonly seen ones. Remarkably, there are none of the novel typefaces that one would nowadays associate with 1960s counterculture.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: https://blogs.brown.edu The Hall-Hoag Collection. License: All Rights Reserved.

    Student Mobilization Committee Boston (October 20, 1970) feat. Windsor Elongated, News Gothic, Cooper Black Italic, and typewritten text, among other things.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: https://blogs.brown.edu The Hall-Hoag Collection. License: All Rights Reserved.

    Student Mobilization Committee Boston (March 3, 1971), feat. Univers.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: http://michiganintheworld.history.lsa.umich.edu Collection Barrabee, Marcia, Folder Teach-in on the draft at U of M 1968, Box 2, Bentley Historical Library, University of Michigan. License: All Rights Reserved.

    Playbill, Futura Condensed Bold Italic, and Venus Italic on a flyer about the October 21st, 1967 March on Washington to end the Vietnam War.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: https://www.bolerium.com Photo: Bolerium Books. License: All Rights Reserved.

    Eight-panel brochure, SMC New York. Appears to be from late 1970 or 1971; one photo shows a demonstrator with a sign calling to “Free the Kent State 25.” Permanent Headline, Adonis (“To End the War in Vietnam”), and Helvetica (text).

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: https://www.bolerium.com Photo: Bolerium Books. License: All Rights Reserved.

    The open shaded grotesque appears to be Filmotype Vanity.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: http://www.roberthuot.com Photo: Robert Huot. License: All Rights Reserved.

    Flyer for a show at Paula Cooper Gallery as a benefit for the Student Mobilization Committee to end the war in Vietnam. Set in Franklin Gothic, with “for peace” in Optima Italic.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: https://www.liveauctioneers.com License: All Rights Reserved.

    “Remember our murdered brothers and sisters at Kent State, Jackson State, and Augusta. Demonstrate to bring all the GI’s home from S. E. Asia now!” Poster by the SMC San Francisco, featuring tightly spaced Annonce and Futura Display. The logo appears to be in Akzidenz-Grotesk, also in all-lowercase letters.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: https://archives.york.cuny.edu York College Archives. License: All Rights Reserved.

    “The war will go on in ’72 without you… don’t let it.” From Pandora’s Box, Feb. 16, 1972, York College of the City University of New York. ITC Ronda, ITC Avant Garde Gothic (with alternates and ligatures), and Univers.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: http://inside.charterhouseschool.org License: All Rights Reserved.

    Pamphlet by SMC Cleveland, feat. Kabel Black and an unidentified outlined and shaded grotesque. The use of a flipped W for M suggests a technique like dry-transfer lettering.

    Sans Serif Shaded and Helvetica on a protest poster. No date but prior to 1973 as the draft was abolished early that year; no place cited.
    Source: https://www.legacyamericana.com License: All Rights Reserved.

    Poster publicizing the April 24 March on Washington in protest of the Vietnam War, 1971. SMC, New York. The typefaces are Helvetica Bold, British Inserat, and Volta. These faces were available from dry-transfer manufacturer Mecanorma.

    Typefaces

    • Thorowgood Sans Shaded
    • Windsor
    • Cooper Black
    • News Gothic
    • Univers
    • Playbill
    • Venus
    • Futura Condensed
    • Permanent Headline
    • Adonis (Stephenson Blake)
    • Helvetica
    • Filmotype Vanity
    • Franklin Gothic
    • Optima
    • Annonce
    • Futura Display
    • Akzidenz-Grotesk
    • ITC Ronda
    • ITC Avant Garde Gothic
    • Kabel Black
    • unidentified typeface
    • British Inserat
    • Volta

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    1 Comment on “Student Mobilization Committee to End the War in Vietnam flyers and posters”

    1. Mar 24th, 2019  7:10 pm

      Thanks Florian, for helping me finish this one off. Nice catch on British Inserat and Volta!

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