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L’Atelier Shelter

Contributed by Brand Brothers on Jan 21st, 2019. Artwork published in
January 2019
.
    L’Atelier Shelter 1
    License: All Rights Reserved.

    How to dress a new emerging brand at the crossroads of cosmetics, clothing and a rebellious and liberated mood, without making it a fabric of banalities? We have chosen the typographical path, working with unexpected associations around a typogram that encapsulates the character of L’Atelier Shelter.

    The logo is a monospaced lettering, created for the occasion, endowed with a strong contrast: the design of the characters, structured and rational, asserts the seriousness of the brand. The E, with its free and frenetic layout, expresses the desire for liberty that is floating within the ‘bearded’ community.

    This same contrast is reflected in the typographical guidelines implemented in the branding: we have associated the exacerbated casualness of Combat (Velvetyne) with the Swiss rigour of Simplon Norm (Swiss Typefaces). Packaging, stationery, posters, clothing and even skateboards: the graphic style of Atelier Shelter is deployed on different media, which we will develop over time.

    L’Atelier Shelter 2
    License: All Rights Reserved.
    L’Atelier Shelter 3
    Source: https://lateliershelter.com License: All Rights Reserved.
    L’Atelier Shelter 4
    Source: https://lateliershelter.com License: All Rights Reserved.
    L’Atelier Shelter 5
    Source: https://www.instagram.com License: All Rights Reserved.
    L’Atelier Shelter 6
    Source: https://www.instagram.com License: All Rights Reserved.
    L’Atelier Shelter 7
    License: All Rights Reserved.
    L’Atelier Shelter 8
    License: All Rights Reserved.
    L’Atelier Shelter 9
    License: All Rights Reserved.

    Typefaces

    • Combat (Velvetyne)
    • Simplon Norm

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    2 Comments on “L’Atelier Shelter”

    1. Thiago says:
      Jan 22nd, 2019  4:01 am

      Video features Bebas Neue.

    2. Jan 23rd, 2019  11:35 am

      Thanks for your comment. This video is not from us… we discovered it after working on the identity.

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