Post-Modern Collection: Speed Smelling

As every year since 2009, perfumers of International Flavors & Fragrances (IFF), journalists and influencers met in early December last year to discuss the art of exceptional perfumery at the Grand Perfume Museum.

True artists, IFF’s perfumers love creative challenges and always lend themselves to the ‘game‘ of daring encounters that is Speed ​​Smelling. As a pure creative exercise, this event allows them to exercise their artistic talents freely without any commercial constraint or cost limitation and to communicate directly to the general public through the Speed ​​Smelling box.

This new collection uses the irony inherent in the “post-modern” movement: to break codes and rebuild them better. 14 perfumers from IFF present 14 unique creations – reflections of their history, their inspirations of the moment and their interpretations. An olfactory journey at the heart of their universes.

The packaging of the box was designed by Rimasùu. They used two typefaces by Swiss Typefaces. SangBleu Serif is used for the embossed typography on the box, and for all headlines on the explanatory notes. In 2017, this typeface has been replaced by the brand new collection of SangBleu and is not distributed anymore. Suisse Int’l, part of the Suisse collection, is used for body text.