BDA London were approached to redesign and reinvigorate the biannual View Two magazine, bringing the publication up to date and in line with industry needs to deliver the most relevant and inspirational content across denim, casual, athleisure, active and performance sportswear each season.
We chose GT Walsheim as the leading font, because it is such a strong versatile font, which already looks beautiful alone, before adding context. Aperçu is the supporting character for body copy and call outs (as well as the logo), with SangBleu Empire and Kingdom scattered throughout a few sections offering a strong stylistic contrast to GT Walsheim.
