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Pinterest (2017–)

Contributed by Picodegallo on Jan 25th, 2019. Artwork published in .
    Pinterest (2017–) 1
    Source: https://business.pinterest.com License: All Rights Reserved.

    In mid 2017, Pinterest introduced a new logo, using the bold style of Neue Haas Grotesk Display for the wordmark, with round dots and some minor modifications (see comments). Neue Haas Grotesk is also used on the corporate pages of the website, in Text and Display styles (the consumer website specifies sans-serif system fonts).

    In 2018, Pinterest collaborated with Kurppa Hosk:

    The result […] was a brand story built from Pinterest’s vision of “Unlocking Creativity”. This vision describes the brand’s desire to inspire people to create – regardless of gender and whatever their field of interest. The updated visual identity articulates this story by providing broader visual opportunities with a graphic interpretation of “the pin”, itself, as the core idea. The typography, iconography and illustrations depict the essence of Pinterest by using the dynamics between small and large, colorful and playful. All together a concept that embraces Pinterest’s creative universe and inclusivity – open to everybody, everywhere.

    The corporate pages of the Pinterest website use  with its alternate round dots.
    Source: https://business.pinterest.com License: All Rights Reserved.

    The corporate pages of the Pinterest website use Neue Haas Grotesk with its alternate round dots.

    Pinterest (2017–) 3
    Source: https://about.pinterest.com License: All Rights Reserved.
    Pinterest (2017–) 4
    Source: https://policy.pinterest.com License: All Rights Reserved.
    Pinterest (2017–) 5
    Source: https://kurppahosk.com License: All Rights Reserved.
    Pinterest (2017–) 6
    Source: https://kurppahosk.com License: All Rights Reserved.
    Pinterest (2017–) 7
    Source: https://kurppahosk.com License: All Rights Reserved.
    Pinterest (2017–) 8
    Source: https://kurppahosk.com License: All Rights Reserved.
    Pinterest (2017–) 9
    Source: https://kurppahosk.com License: All Rights Reserved.
    Pinterest (2017–) 10
    Source: https://kurppahosk.com License: All Rights Reserved.

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    1 Comment on “Pinterest (2017–)”

    1. Jan 25th, 2019  1:58 pm

      See also an older post about Pinterest’s 2013 redesign on Fonts In Use, and Armin Vit’s review of the logo published in August 2017 on Brand New. He comments:

      The new wordmark feels way out of place. It’s like a 1960s corporate identity got dropped like a hammer next to this friendly “P” mark and the two look like a hippie and a business executive in line at the grocery store, brought together by circumstance more than mutual agreement.

      The image below shows the wordmark from the current Pinterest logo (top) compared to Neue Haas Grotesk Display (Round Dots) 75 Bold, with tightened spacing (–0.45em). P was made much narrower, t bar and arm of r were shortened, and the terminal of s was lowered to align with e. The letterforms of the wordmark also exhibit some bumpy curves (especially notable in n and e). These might have been caused by the SVG conversion.

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