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The Era-Leader: ad for advertising

Contributed by Stephen Coles on Jan 21st, 2019. Artwork published in
April 1921
.
    The Era-Leader: ad for advertising 1
    Source: https://chroniclingamerica.loc.gov US Library of Congress: “Chronicling America”. License: All Rights Reserved.

    This ad from The Era-Leader of Franklintown, Louisiana features an unusually modern layout for 1921. While the engaging use of negative space and asymmetrical layouts became quite common 20–30 years later, it was quite rare to find such generous emptiness in the dense newspaper pages of the time. It has quite a powerful effect.

    The Era-Leader: ad for advertising 2
    Source: https://chroniclingamerica.loc.gov US Library of Congress: “Chronicling America”. License: All Rights Reserved.
    The Era-Leader: ad for advertising 3
    Source: https://chroniclingamerica.loc.gov US Library of Congress: “Chronicling America”. License: All Rights Reserved.
    This advertising refrain is an old one, going back to 1868, at least.
    Source: https://chroniclingamerica.loc.gov US Library of Congress: “Chronicling America”. License: All Rights Reserved.

    This advertising refrain is an old one, going back to 1868, at least.

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    • De Vinne
    • Cheltenham
    • Century Expanded

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