Clube Sesc de Leitores

Sesc is a private institution maintained by the social service of trade from Brazil. Is well known organization focused in cultural development and education. Sesc consists of numerous units, all over the country. the Paraty unit in the state of Rio de Janeiro is a very important one, since it is the main city of the Brazilian International Book Fair.

As a part of the book fair, we developed the visual identity of the Sesc reading club. With typography, shapes and disposition, an identity was established that will easily draw attention of its target audience. Playing with a reference to book shelves, the campaign communicates the book of the week.

A selection of the wider weights of Sharp Grotesk is used throughout.