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Platform: The Art and Science of Personal Branding by Cynthia Johnson

Contributed by annie marino on Feb 17th, 2019. Artwork published in
February 2019
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    Platform: The Art and Science of Personal Branding by Cynthia Johnson 1
    Source: https://www.cynthialive.com License: All Rights Reserved.

    In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. — Cynthia Johnson

    Cover for Platform: The Art and Science of Personal Branding by Cynthia Johnson. Published by Ten Speed Press.

    Platform: The Art and Science of Personal Branding by Cynthia Johnson 2
    Source: https://twitter.com License: All Rights Reserved.
    Platform: The Art and Science of Personal Branding by Cynthia Johnson 3
    Source: https://twitter.com License: All Rights Reserved.

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    • Alternate Gothic

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    2 Comments on “Platform: The Art and Science of Personal Branding by Cynthia Johnson”

    1. Thiago says:
      Feb 17th, 2019  8:56 pm

      Wasn’t there a name for when you try to represent what you’re talking about with your formatting? Like if you wrote “big” in big text, or wrote “tall” in a condensed font, or wrote “fat” in Cooper Black.

    2. Feb 18th, 2019  7:42 am

      Good question! At the moment, I can’t think of a specific term … self-referential? typographic onomatopoeia?

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