Platform: The Art and Science of Personal Branding by Cynthia Johnson
2 Comments on “Platform: The Art and Science of Personal Branding by Cynthia Johnson”
Wasn’t there a name for when you try to represent what you’re talking about with your formatting? Like if you wrote “big” in big text, or wrote “tall” in a condensed font, or wrote “fat” in Cooper Black.
Good question! At the moment, I can’t think of a specific term … self-referential? typographic onomatopoeia?