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Platform: The Art and Science of Personal Branding by Cynthia Johnson

Contributed by annie marino on Feb 17th, 2019. Artwork published in
February 2019
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2 Comments on “Platform: The Art and Science of Personal Branding by Cynthia Johnson”

  1. Wasn’t there a name for when you try to represent what you’re talking about with your formatting? Like if you wrote “big” in big text, or wrote “tall” in a condensed font, or wrote “fat” in Cooper Black.

  2. Good question! At the moment, I can’t think of a specific term … self-referential? typographic onomatopoeia?

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