Bromograph ad
Contributed by Florian Hardwig on Feb 12th, 2019. Artwork published in
April 1926
.
In this acrostic, the stacked initials from Schraffierte Glass-Antiqua (“Shaded Glass Roman”, Genzsch & Heyse, 1913) form the brand name “Bromograph”. They are paired with Genzsch-Kursiv (the italic companion to Genzsch-Antiqua, 1907).
Bromograph is the trade name of a machine “used for multiple developing and printing of photographs from one negative onto a continous roll of paper” [Museum of Applied Arts & Sciences, CC BY-NC-ND]. The Bromograph-Aktiengesellschaft was located at Alte Jakobstraße 9 in Berlin-Kreuzberg. Paul Drews GmbH is another manufacturer of photographic reproduction machines (or the successor?) at the same address, mentioned in 1927, 1932 and 1941.
This ad was included in Gebrauchsgraphik Vol. 3, No. 4 from April 1926.
