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Visine

Contributed by Darden Studio on Mar 28th, 2019. Artwork published in .
    Visine 1
    Source: https://www.visine.com License: All Rights Reserved.

    Omnes is the font chosen for the packaging of Visine, Johnson & Johnson’s brand of eye drops.

    Omnes serves as the common element across a set of product options which are otherwise distinguished from each other with different colors and design elements. The approachable sans serif by Darden Studio is used for labeling the bottles as well as the cartons, and appears in a mix of all-caps and mixed case settings. The Visine logo itself is custom, with compressed letterforms similar to Compacta Oblique and a wider eye-catching V. This, in combination with the numerous type sizes and changing alignments as well as the dominant colors could result in a design that is less harmonious but Omnes is a calming voice that unifies the brand.

    The labels on the bottles show Omnes in center-aligned settings.
    Source: https://www.visine.com License: All Rights Reserved.

    The labels on the bottles show Omnes in center-aligned settings.

    The labels on the bottles show Omnes in center-aligned settings.
    Source: https://www.visine.com License: All Rights Reserved.

    The boxes combine left-aligned and right-aligned text.

    Visine 4
    Source: https://www.visine.com License: All Rights Reserved.
    Visine 5
    Source: https://www.visine.com License: All Rights Reserved.

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    • Omnes
    • Gotham

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