The message was to spot the light on our unsystematic mindless consumerism toward natural resources, by mixing visuals expressing the artificial lives we desire to build in order to avoid the sadistic reality we live, and questioning ourselves to rethink about our role as the dominant creatures of this planet.
The poster mixes images and typography, using two pixel-based typefaces: Autriche Alt (Koen Hachmang, 1999) and Calibration Gothic NBP Latin (Nate Halley, built with Fontstruct).