“The Impact of Impact” typeface advert brochure
3 Comments on ““The Impact of Impact” typeface advert brochure”
Helvetica Inserat definitely is similar to Impact and was and is competing for similar applications. In fact, the production of Helvetica Impact might have been stimulated by the release of Impact. It’s a revision of Helvetica schmalfett (which in turn started out as Commercial-Grotesk fett at Haas in 1945), redrawn for large-size machine setting (Großkegelsatz) by Arthur Ritzel for Linotype. If Adobe/MyFonts has the date right, it was released in 1966, i.e. only after Impact had been issued. The 1988 Berthold Types catalog gives a 1969 date for Helvetica Impact.
I really like this leaflet. I agree with them that a “terminal r” adds warmth and character – I was actually seeking fonts with this feature for this very reason the other day. And I find it very ingenious how the colon was designed to function as a medial leader when mutilated.
I can now see for myself why Stephenson Blake cut Impact. It is quite different and so good.
We have this specimen at Letterform Archive and I show it in a talk at ATypI 2017.