Teatre El Musical (TEM) is a cultural center located in a former 1920s movie theater that programs theater, dance, concerts and conferences in the neighbourhood of El Cabanyal. It is a milestone in the cultural map of the city of Valencia, with contemporary quality programming.
For the graphic execution, we have focused on the geometric elements that make up the tiles on the facades of the typical fishermen houses of the neighbourhood. The result, a series of pieces with a pure and geometric design that becomes stronger with the oversize and abstraction of these motifs.
The chosen typefaces for the realization of all the items is Neue Helvetica in its regular and extended versions.