Starry Light by Anagraphic

The Starry Light lamp is a unique decorative object, accompanied by a complex visual identity, characterised by a dynamic logotype system and fully harmonised with the product design. The basic idea of the logos was inspired by the lines that connect the star constellations — which define the lamp design — and since the constellations inside the lampshades vary in the individual pieces, the logos reflect this diversity. A remarkable element of the visual design is the variability of the size and rhythm of the points, which is also a basic characteristic of the lamps. The numerous variations are held together by an elegant appearance virtually stripped to extremes.

I chose Acto as the main typeface because of its eleven weights with matching italics, because variability was required for the Starry Light booklets, stamps, packaging etcetera. It is supported by a tagline using all lowercase Jacques & Gilles, choosen because of the easy sketching and beautiful feminine style. In the star maps, the constellation names are set with Archer. In my mind Archer’s design is equal to star constellations, maybe that is the reason why it is my favorite font. The “A” of the logo was custom made, it does not originate from a particular typeface.