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História da Administração cover

Contributed by Thiago on Jun 15th, 2019. Artwork published in
circa 1984
.
    8th edition
    Source: https://produto.mercadolivre.com.br License: All Rights Reserved.

    8th edition

    The cover used for the 8th (1984), 10th and 11th edition (1998) of História da Administração (“History of [Business] Administration”) by João Bosco Lodi – has notably vibrant type for the topic. It was designed by Jairo Porfírio.

    The title is in lowercase Kalligraphia, the award badge shows Celtic / Forum Flair / University Roman, and the author name is set in caps from Futura. The imprint seems to be in Helvetica Condensed, while the edition numbers are in Times and Helvetica, respectively. The inside cover of at least the 8th edition features some Handel Gothic lettering.

    Originally published in or before 1971, previous editions featured different cover typography, see e.g. the 5th edition (date unknown) featuring Neue Aurora (?) and Monotype Grotesque.

    11th edition
    Source: https://www.traca.com.br License: All Rights Reserved.

    11th edition

    10th edition
    Source: https://produto.mercadolivre.com.br License: All Rights Reserved.

    10th edition

    Half-title, 8th ed.
    Photo: Thiago. License: All Rights Reserved.

    Half-title, 8th ed.

    Title page, 8th ed.
    Photo: Thiago. License: All Rights Reserved.

    Title page, 8th ed.

    Typefaces

    • Kalligraphia
    • Futura
    • Celtic / Forum Flair / University Roman
    • Helvetica Condensed
    • Helvetica
    • Times
    • Handel Gothic

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