Mavericks snacks
Mavericks Snacks is a healthy, junk free kids snacking brand created to fuel den-making, vine-swinging and pirate-catching adventures! We colour outside the lines, move to a different beat and aim to disrupt in a big way. Recognising the increasing childhood obesity problem and the severe lack of kid’s healthy choices, we set out to create a fun and educational brand which provides nutritionally balanced, delicious snacks. Mavericks Snacks are always 100% natural, vegetarian and under 100 calories per snack, just as change4life recommends.
In 2020 the word KIDS was added to the logo, a trademark issue perhaps?
Alias Elephant is used throughout, adapted for the logo by Rob Clarke.
Examples of the 2018 package design
Mavericks 2024 logotype design
