The Winslow is a premium, boutique residential project by Devron Developments. Located in Toronto’s coveted Lawrence Park neighbourhood, The Winslow residences comprises of 68 meticulously designed suites.
From the earliest stages of the project, the ideas of community and connectivity played a major role in the brand strategy. Lawrence Park is a well-established and affluent community that values the qualities of time and a life well lived — all of which are conveyed through the brand identity.
Combining print, packaging, signage, social media, and digital advertising, Vanderbrand developed a carefully considered marketing plan designed to inspire and engage a small but targeted group of consumers, ready to downsize into their first pre-construction home. Using luxury retail spaces and comparative high-end brand experiences as inspiration, the creative direction of the brand naturally reflected the sophistication of the project itself.
The primary logotype for The Winslow uses Grenale, a classic and polished decorative font with high-contrasting forms. The same typeface is used for headlines in the brochure, paired with Circe for body copy and a few accents using Rift. Pairing this identity with a rich forest green and understated brass for the palette imbued the brand with a vivid, rich, and classic feeling of luxury.