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Rekki

Contributed by Peiran Tan on Mar 17th, 2019. Artwork published in
circa February 2019
.
    Rekki 1
    Source: https://www.rekki.com License: All Rights Reserved.

    Rekki is an app for restaurant operators to chat directly with their suppliers. Their brand typeface is a customized version of Diatype Programm from Dinamo.

    According to Rekki Design’s process writeup, the original typeface’s capitals R, K, Y were modified:

    A business which is more efficient is by definition more successful. One way of looking at efficiency in spacial terms is to spend the least amount of time/effort/materials to get from A to B. As we know, the shortest distance between two points is a straight line. We applied this principle to the letters of the alphabet, taking care not to impair legibility.

    Rekki 2
    Source: https://www.rekki.com License: All Rights Reserved.
    Rekki 3
    Source: https://www.rekki.com License: All Rights Reserved.

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