1972 George McGovern Campaign bumper stickers
Contributed by Stephen Coles on Mar 10th, 2019. Artwork published in
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The ‘c’ of Tempo Medium appears to be trimmed a bit to leave space for the ‘G’.
Some have noted the recent trend of U.S. presidential campaigns moving away from the traditional patriotic color scheme of red, white, and blue. There is precedent for it, of course, such as the 1972 Shirley Chisholm campaign that inspired Kamala Harris’ material this year. Also, from the same year, this painterly gradient from George McGovern, who won the Democratic primary but lost the general election.
2 Comments on “1972 George McGovern Campaign bumper stickers”
The pins from this election are a lot of fun.
Typographically a fun name because of the convention of the 'c’ being small even when in all-caps! Looking around campaign images and memorabilia, I see a probably handpainted sign in gaspipe style, a badge and The New York Times going with M’Govern. I think there’s a case for typefaces likely to be used in all-caps having an lower case for problems like this-I do appreciate Journal Sans New Inline having a lower case for this reason.
I don’t know of an extensive discussion of this convention but another prominent M(a)c- politician, Ramsay MacDonald, seems to have generally appeared with his name fully capitalised (here also, and on at least two early biographies), and on the American magazine Time.